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Written by Green Tea
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Monday, 26 November 2007 |
Yet another famous fashion brand joined the crowd to get into gadget world. Levi’s, associated with nice pair of denim, introduce its first sales of “On Demand” products in Asia through ModeLabs Group. The phone was announced in Hong Kong, where the handset will be made available in around forty points of sale of the city’s main names (e.g. The Levi’s Store, Broadway, City Call, PCCW, and Show Room CSL).
Jean-Alexis Chatelain, ModeLabs’ Sales Vice-President in Asia chipped in, “So far, the Levi’s mobile phone has received an excellent reception in Hong Kong. We are working in close collaboration with Levi’s in order to benefit from their brand image, the strength of their communication, and their commercial networks.”
The first Levi’s phone, standing out from the rest with its riveted steel body and its detachable chain, was designed to satisfy the demand of market segments that share the brand’s values and for which a mobile phone is not simply a communication tool, but also the expression of a lifestyle.
[via 3gweek]
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Last Updated ( Monday, 26 November 2007 )
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