1. Create plug-in when u want to reuse your goals 2. Override a goal by creating goal with the same name. 3. Use IDE plug-in (example: Jbuilder-plugin) to generate IDE project files. 4. Use maven.xml to create goals (Not a tip [:))'> ) 5. Use Mevenide to integrate Maven into IDEs. 6. ... no more. Will focus on Jelly and maven.xml next time.