Nowadays, mobile phones are being carried for everyday people; even children under 5 years old are carrying their own. There are companies building up millions of mobile phone numbers to use in sending advertisements through mobile phones. Experts said it might be months to a year before ads popping up on your cell phones. Although, some advertising firms suggest that mobile phone carriers should not send more than one advertisement per week, but it is not likely for this to happen. With such a tsunami expected, can consumers do anything to protect from spam and other abuses? Aside from the help of mobile communities, customers have no chance protecting from span messages. U.S. carriers are serious about filtering spam and the strict regulatory process they've put in place will prevent results like in Europe. To launch a mobile marketing campaign, Manis explains, a company must file a brief with an aggregator explaining the message, short code, how it will be promoted and expected volume of response. The aggregator and the carrier, after a review, must approve it before a short code is authorized and made live.