Streaming growing, but consumers still love DVDs
- Monday, 18 April 2011 15:58
Online and digital video options continue to grow in popularity, but people still love their "old fashioned" physical discs. According to new data from market research firm NPD Group, the overwhelming majority of video consumers still watch and spend money on DVD or Blu-ray "more than all digital-video options combined," even though they are constantly faced with newer and more feature-rich alternatives.
NPD surveyed 9,636 US consumers over the age of 13 on their personal video usage trends between January and March of this year. Seventy-seven percent reported that they watched a movie on DVD or Blu-ray over that period of time, with an average of about four viewing hours per week. Comparatively, only 49 percent reported seeing a movie in a theater during that time, and only 21 percent said they used some kind of video-on-demand service through their TVs.
